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Red Wine Market Proposals & Trends Leading to 2.7% CAGR Growth during 2017-2022

Changing consumer habits, a rising disposable income, increased urbanization, and the preference for wine at large events or social gatherings all paint a bright future for the global red wine market. Red wine is equally sought after by both the geriatric population for its purported health benefits and the millennial population in place of other ‘hard drinks’. Wine consumption has shown marked growth across the world and the production of wine is more evenly spread across developed and emerging markets now, from the initial dominance of the former. Technological advancements have also played a key role in innovative new flavors being made available in the red wine market.

Red wine is largely derived from darker colored grape varieties and the color can range from a deep red to an intense violet or even a shade of dark brown, depending on the wine’s age. The color of red wine comes from anthocyanin pigments found in the grape skin. Red wine production usually comprises extracting both the color and flavor from the grape skin.
Red Wine Market

5 Projections from Fact.MR's Report on Red Wine Market
  1.  The semi-sweet segment is the most popular by sweetness level and it accounts for a revenue share of more than 2/5th in the red wine market. The semi-sweet segment in Europe alone is on track to be worth just under US$ 16 billion in 2022. However, APEJ should record a higher CAGR during this period. Sweet wine is considerably smaller with a revenue share of a quarter of the red wine market. As is the case with the semi-sweet segment, companies may wish to target APEJ as it represents the highest growth opportunity in the red wine market
  2.  The trade segment is the largest sales channel in the red wine market and companies are advised to take this into consideration while devising their long-term distribution strategies. The trade segment could be worth more than US$ 28 billion by the end of 2022, making it a sales channel that can hardly be ignored in the red wine market. On the other hand, grocery stores are estimated to be extremely popular in APEJ and Latin America and key stakeholders may seek to target these in the red wine market
  3.  E-commerce is currently much smaller than the trade segment in the red wine market but it can safely be said that it is the future of most sales channels. As Internet connectivity improves in emerging markets, consumers will definitely seek out the comfort and convenience of ‘anywhere, anytime’ red wine shopping. A market approaching US$ 8.7 billion in Europe in 2022 makes e-commerce the sales channel to watch out for and companies that do not cater to online shoppers may risk being left behind in the red wine market
  4.  The market opportunity that exists in the light bodied and medium bodied segment is fairly similar as both contribute 2/5th revenue share in the red wine market. APEJ seems to show a greater preference for light bodied red wines as the CAGR for the period 2017-2022 is 4.1% In the case of medium bodied wines, companies could focus their attention on either Latin America or North America in the red wine market
  5.  Full-bodied wines are notably less popular than either light or medium bodied wines in the red wine market. Nonetheless, a market exceeding US$ 7.7 billion in Europe alone in 2022 makes it unwise to ignore full bodied wines entirely in the red wine market
Shiraz and Merlot Most Popular Products in the Red Wine Market
Shiraz and Merlot are the two most popular products as both have a revenue share in excess of 13% in the red wine market. The Shiraz wine segment is anticipated to be worth almost US$ 11.7 billion by end 2022 and key stakeholders in the red wine market are recommended to take note of this. With respect to Merlot, Europe alone accounts for more than half the regional contribution in the red wine market and is projected to retain its share throughout the duration of the forecast period.

Similar opportunity in Cabernet Sauvignon and Pinot Noir Products
A similar market opportunity exists in the Cabernet Sauvignon and Pinot Noir product segment in the red wine market as both have a roughly equal contribution. Even though Europe is the largest region in the Cabernet Sauvignon segment by a considerable margin, companies could seek to diversify by targeting Latin America as the region is predicted to grow with the highest CAGR of 4% from 2017 to 2022. With respect to Pinot Noir wines, APEJ is the second-most lucrative region after Europe.

Modern Trade Segment Lucrative Channel in the Red Wine Market
The modern trade segment represents a revenue share of over 1/3rd the red wine market making it a segment too large to ignore. The modern trade segment in Europe is larger than that of North America, Latin America, and APEJ combined, making it perfectly understandable if companies decided to focus all their attention on this dynamic region in the red wine market.

Competition Dashboard
Fact.MR has profiled some of the prominent companies in the red wine market which are Accolade Wines Australia Limited, Casella Family Brands, Caviro, Viña Concha y Toro SA, Constellation Brands, Diageo Plc, E&J Gallo Winery, Grupo Peñaflor, The Wine Group, and Treasury Wine Estates.
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