Golf Apparel Market: Product Innovation and Differentiation to Underscore Significant Growth Opportunities Through 2026
Growing popularity of golf
has broadened its measure of engagement and has led to increasing off-course
participation. Ruling authorities in various countries are organizing golf
tourism to promote and encourage people to participate in the sport. Increasing
participation in golf sporting events by sport enthusiasts has led to surge in
demand for golf apparels globally. In order to cater to growing needs of golf
players and sport enthusiasts, leading manufacturers are focusing on incorporating
advanced features in golf equipment. Besides incorporating technological
advancements in the golf apparels, leading manufacturers are also focusing on
developing leisure golf clothing that boosts the performance of golf players
and sport enthusiasts. In addition, manufacturers are focusing on opting for
soft plastic casing, with multiple layers covering the golf ball. Through
launch of innovative products, leading companies are focusing on attaining a
competitive edge over the other market players.
A recent trend witnessed
among sport enthusiasts is the growing participation in ‘footgolf’. Increasing
participation in footgolf has also led the leading companies to focus on
developing application-specific products. Also, increasing participation of
women in golf has led manufacturers to focus on developing products specific to
the needs of women players. Growing participation of women in the golf sporting
events will continue to fuel the sales of golf equipment and merchandise
globally.
Over
US$ 6,600 Mn Opportunity in Global Golf Apparel Market
According to Fact.MR, the
global golf apparels market is expected to reach a value of more than US$ 6,600
Mn by the end of 2026. Golf has continued to attract the active and passive
viewers globally. Rising popularity of golf has led to surge in participation
by people across different age groups. In addition, popularity of golf has also
led the broadcast companies to incorporate channels for golf tournaments. Bigger
TV audience of golf is converting people into sport enthusiasts and pushing up
the sales of golf equipment and merchandise globally. As the sport is becoming
more popular, leading manufacturers are focusing on incorporating innovative
solutions while manufacturing golf equipment and merchandise. In addition,
leading brands are broadening the range of offerings in order to meet the demands
of customers globally.
Active participation in golf
be sport enthusiasts has also led to surge in demand for golf shoes
significantly. In terms of revenue, shoes is expected to witness the highest
growth, accounting for over one-third of the market share in the global market
by the end of 2026. Participation by men is expected to remain high, which in
turn is expected to generate significant revenues in the global market by the
end of 2026. Sales of the golf apparels is likely to remain high through on-course
outlets throughout 2026. Demand for golf apparels is likely to remain
concentrated among the individual sport enthusiasts, which is likely to fuel
growth in terms of revenue through 2026.
Major market players
operating in the global market include Ralph Lauren Corporation, MIZUNO
Corporation, ASICS Corporation, Under Armour, Inc., Adidas AG, Kering
S.A., Amer Sports Corporation, Callaway Golf Company, NIKE, Inc., and Fila
Korea Co., Ltd.
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